While London is buzzing from the arrival of Olympic champions, hopefuls and spectators it’s HYPE MUSIC’s, New York-based band, LOCKSLEY that became the soundtrack for the launch of one of the most talked about new devices to debut during the 2012 Games.
What makes this placement even more appropriate, given the nature of the largest international competition, is that the origination of the license came from the Extreme team in Australia and eventually received the green light from Korea!
When Extreme client, Visual Jazz, approached the Aussies with the concept to launch the Galaxy S III, Samsung’s newest ground-breaking phone, they stressed the need for a fun, uplifting, contemporary feel and HYPE was hands-down the best source for that sound. Check out the video below featuring Locksley’s “In Celebration” proving that the Olympic Games really do connect everyone, no matter the continent.
